PEROCC Promotional Video
Demonstrating Exceptional Capability.
Thumb were approached by Pearson Engineering to produce a promotional film featuring their innovative PEROCC vehicle.
Pearson Engineering is a world-leading provider of Counter-Mine, Counter-IED, Combat Earth Moving and Assault Bridging Equipment for Armoured Fighting Vehicles. PEROCC (The Pearson Engineering Route Opening and Clearance Capability) provides a single platform solution to the requirements of counter-IED activity through the application of a suite of tools to a chassis, with the capability to detect explosive threats and proof routes at tempo whilst maintaining a high level of self-protection.
PEROCC was shot over the space of a week to cover all of the vehicles’ many capabilities. Motion graphics and 3D animation were introduced throughout to enforce key messages and bring a real dynamism to the film. The finished video was very well received and has set a benchmark for the standard of future Pearson videos.
We were blown away by the film Thumb produced for us. We had set our expectations very high with this project and Thumb managed to exceed them. It has become a crucial part of our promotion of the vehicle.”
James Cross. Pearson Engineering.