ATS Tyre Safety Video.

Keeping employees safe in their work.

ATS needed a way to warn their staff of the importance of working safely while inflating tyres. The consequences of not following the right procedures were potentially fatal so it was important to get the right messages to their employees in an engaging way.

Thumb produced an informative and educational video which involved interviews with staff, animated sequences and a slow motion video sequence which showed exactly how damaged tyres explode. The video clearly showed how to recognise damaged tyres and how to avoid being harmed.


The video Thumb produced for us was excellent. It is vital to us at ATS that our staff know how important it is to work safely, especially where accidents can cost lives. It was crucial that the tone was right and Thumb delivered a film that shows hard hitting consequences while making it easy to understand safe procedures.”

Martyn Edwards. ATS Euromaster.