BBTC Brand & Marketing.
Launching a Technology Centre.
Newcastle University were establishing a new Biopharmaceutical Bioprocessing Technology Centre with £20 Million EPSRC, ONE North East and University funding. They needed a strong brand identity to create a respected presence within industry and promote the highly prestigious programmes they offer.
Their first goal was to attract the very best candidates to fill their course positions and attract interest from key industry figures. The promotional package included brand design & guidelines, website, videos, brochures, an educational animation, exhibition materials and newsletters.
We found the twelve students we needed for the first EngD course in a third of the time that we had projected. Thumb interpreted our vision in everything they produced for us – our website, the animations and videos – and gave us so much confidence. Their ideas were beyond what we had hoped for and helped us establish ourselves very quickly.”
Professor Gary Montague. BBTC
